Online Jewelry Stores

Jewelry Stores offering online shopping are capable of providing wide varieties of pieces at lesser price as compared to local jewelry shops. But question is whether purchasing expensive goods like jewelry really safe? Answer is Yes, if online jewelry shopping is done from trusted and proven stores.

So, on this page I have listed few of the leading online jewelry stores which you can trust and where you will find shopping a positive experience. But, before moving further, read "Online Jewelry Buying – Things to Remember". This will enable you to understand the factors that should be considered while shopping from an online jewelry store.

I have taken into account following factors while selecting online jewelry stores:

  • Overall Selection
  • Shipment Policy
  • Return Policy
  • Security
  • Customer Service

Blue Nile

They are the largest online retailer of certified diamonds and have a very good reputation for both quality and value. To ensure quality of their diamond, every loose diamond comes with GIA or AGSL certificate.

Blue Nile is known for luxury items, so you will mostly find high end jewelry pieces on this site, although comparatively at lower price.

Overall Selection They are the largest seller of engagement rings in the US and offer a wide selection of engagement and wedding rings along with necklaces, pendants, earrings and other accessories.
Shipment Policy All orders are insured and shipped free via FedEx Priority Overnight or FedEx 2Day delivery service. International free shipping is done through FedEx International Priority into 44 countries.
Return Policy 30 days. This includes date of shipment of your purchase. Return package should include all original packaging and diamond certificate (if delivered with original jewelry).
Security They use latest SSL encryption technology to ensure safety of your personal and credit card information.
Customer Service Very Good. Customer Care representatives provide good and prompt support and are very friendly and knowledgeable.

James Allen

They are one of the world’s leading online jewelry stores dealing in diamond jewelry. They manufacture most of their diamonds and do not purchase polished diamonds from sources which are not professional members of diamond trade. In other words, you are well assured of not buying conflict diamonds.

James Allen website offers actual images of the diamonds on sale. Through 3-D imaging techniques, one can have full view of finished diamond rings. So, despite buying a diamond ring online, you can get a real impression of how the finished ring would look like in real-life.

Overall Selection They offer very wide collection of diamond engagement rings along with finest laboratory graded diamonds with GIA or AGSL certificate.
Shipment Policy It uses FedEx services for all its shipments and shipped items are insured and registered for their full value. International shipments may be subjected to any taxes and duties that are borne by customer.
Return Policy 60 days. This includes date of shipment of your purchase. US customers are not required to pay for return shipping for up to 3 returns.
Security They use latest SSL encryption technology to ensure safety of your personal and credit card information.
Customer Service Excellent. Customer Care staff is extremely helpful and provide prompt response to any queries.

Super Jeweler

Although, they don’t have flashiest of the sites, but when you are looking for really nice jewelry at really low prices, this should be your destination. After all, this is the motto of Super Jeweler and it's definitely true! Since they buy in high volume and manufacture all their products, so the price they offer is very low as compared to other jewelers.

So, as a buyer if you are looking for discounted diamond and gemstone jewelry, Super Jeweler can provide wonderful selection. However, if you are looking for higher-end products then Super Jeweler should not be your choice.

Overall Selection They offer very wide range of beautiful, affordable and daily usage jewelries.
Shipment Policy Shipments are sent through UPS and USPS. They offer shipping insurance for $4.95, so in case of any mishap, shipping company is liable to refund your money. International shipments may subject to duties and taxes at customers expense.
Return Policy 60 days. This includes date of shipment of your purchase. Items must be returned in new and additional items (gifts etc.) accompanying the original jewelry must be returned. It takes 5-7 business days to get the refund. Upgraded shipping and insurance charges are not refundable.
Security Transactions done through the site is fully secured. Check for “https” in the url while getting into shopping cart. This ensures that information you provide is secured.
Customer Service Good

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